"Theme" relates to the main subject matter of the blog and travel blogs can be themed any number of ways such as by destination (UK), niche (London hotels), extreme niche (Luxury London Hotels), transport (British overland travel), cuisine (London cooking schools), and many more subjects besides.
This article will discuss travel blogs by niche and theme so travel bloggers can refine their approach to the subject matter on their own blogs.
There are an endless variety of themes and niches that travel bloggers can focus on. “Around the World Travel” is a perennial favourite for writers, a trend which is reflected in blogging too. Blogs about specific niches like “Museums” (Museum Chick) or “Thailand Cooking” break down broader themes into focused subject matter.
Any niche—in other words, passion—related to travel can be developed into a travel blog: “Railways Journeys of the World”; “Diving in the South Pacific”; “Volunteer Travel in Costa Rica”; “Eco-tourism in Canada,” to name a few niche travel blog ideas.
Benefits of a Travel Blog Niche
Blogging in a niche is one strategy a travel blogger can use to stand out in a crowded field such as travel in the USA that is already covered by dozens of large companies with authority that individual bloggers may never be able to match.
Instead, bloggers can identify niches. A blogger may be an expert on “East Coast beaches” and develop a blog around that specific niche instead of attempting to tackle the entire USA. Or, perhaps they are an expert on “Cheap New York Hotels” or “Canoeing in the USA”.
Similarly, in a more crowded “market” like travel in France, the trick is to find a niche. “French cooking” might be an option for devotees of French cuisine. Perhaps even this is saturated so developing a niche within French Cooking like “Cooking in Southern France” might be more viable.
The key is to use one’s passion to find a viable niche in which this passion can be fully realized.
Exploiting "Unknown" Destinations
There are still some countries that are yet to be adequately covered as entire destinations and are ripe for travel bloggers wishing to make their mark in a big way. Malawi, for example, and many “off the beaten track” countries like Hungary and Laos, to name a few, are yet to be covered by a strong individual blogger.
In these up and coming countries travel bloggers have a great opportunity to cover an entire blogging topic and “own” that theme, so to speak. They could feasibly become “the” Malawi travel blogger and eventually begin to focus on niches within this broad theme once broad general topics have been exhausted.
As a budding travel blogger, a little prior research will help identify which themes are saturated, and which themes and niches are yet to be covered, giving new travel bloggers an opportunity to join the fast growing travel blogging scene.
Most importantly, travel bloggers should ensure that the niche itself provides a viable market if making money blogging is an objective. Viability of a Travel Blog Niche will help travel bloggers decide which niche will give them the greatest chances of generating an income blogging online. Bloggers might also be interested in Free Travel Blog Platforms.
Gayle Pescud - Co-founder of G-lish Foundation in Ghana, an award winning non-profit that welcomes volunteers in Africa.
Join the Conversation